Monday, April 07, 2008

Our virtual identity is not separate from our physical identity

Our virtual identity is not separate from our physical identity

What Happens in a Virtual World Has a Real-World Impact, a Scholar Finds
Andrea Foster
Forget the pills, hypnosis, and meditation. Losing weight or boosting self-confidence can be achieved by adopting an avatar and living in virtual reality, says Jeremy N. Bailenson, an assistant professor of communications at Stanford University.

As the director of Stanford's Virtual Human Interaction Lab, Mr. Bailenson has explored ways that online behavior spills over to the real world. People assume that, if anything, online activities emanate from offline lives. But Mr. Bailenson and his colleagues have shown the reverse. Their experiments demonstrate, for instance, that people who watch their avatars — cartoonlike versions of themselves — gain weight from overeating are more likely to adopt a weight-loss plan in real life.

This research, which Mr. Bailenson described in February at a conference at Stanford, has impressed psychologists and holds promise for improving people's health and well-being.

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