I'm an Omnivore - but I'm not in my twenties...
New Pew Report: A Typology of Information and Communication Technology Users
Members of this group use their extensive suite of technology tools to do an enormous range of things online, on the go, and with their cell phones. With their deep and varied tech appetites, they are called the Omnivores. You might see them watching video on an iPod. They might talk about their video games or their participation in virtual worlds the way their parents talked about their favorite TV episode a generation ago. Much of this chatter will take place via instant messages, texting on a cell phone, or on personal blogs.
Omnivores are Web 2.0 devotees. They are highly engaged with video online and digital content. Between blogging, maintaining their Web pages, remixing digital content, or posting their creations to their websites, they are creative participants in cyberspace. When the next popular user-generated fashion comes along, Omnivores are likely to testdrive it. One might even invent it. Members of this group are confident in their ability to manage the flow of electronic information that is all around them. Indeed, ICTs are at the center of how they connect to their friends and express themselves to the world around them. Most Omnivores are in their twenties and nearly all have high-speed connections available at home or work.
Contours of Communication: Summary of Findings at a GlanceSource: Horrigan, John B. A Typology of Information and Communication Technology Users.
Omnivores: 8% of American adults constitute the most active participants in the information society, consuming information goods and services at a high rate and using them as a platform for participation and self-expression.
The Connectors: 7% of the adult population surround themselves with technology and use it to connect with people and digital content. They get a lot out of their mobile devices and participate actively in online life. Lackluster Veterans: 8% of American adults make up a group who are not at all passionate about their abundance of modern ICTs. Few like the intrusiveness their gadgets add to their lives and not many see ICTs adding to their personal productivity.
Productivity Enhancers: 9% of American adults happily get a lot of things done with information technology, both at home and at work.
Mobile Centrics: 10% of the general population are strongly attached to their cell phones and take advantage of a range of mobile applications.
Connected but Hassled: 9% of American adults fit into this group. They have invested in a lot of technology, but the connectivity is a hassle for them.
Inexperienced Experimenters: 8% of adults have less ICT on hand than others. They feel competent in dealing with technology, and might do more with it if they had more.
Light but Satisfied: 15% of adults have the basics of information technology, use it infrequently and it does not register as an important part of their lives.
Indifferents: 11% of adults have a fair amount of technology on hand, but it does not play a central role in their daily lives.
Off the Net: 15% of the population, mainly older Americans, is off the modern information network.
Washington, DC: Pew Internet & American Life Project, April 2007.
posted by Netwoman @ 11:03 PM
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