:: netwoman's blog ::

Women Rule Mobile Gaming

Interesting article from Next Generation - Interactive Entertainment Today

A new study reaffirms that women are still the dominant consumers of cell phone games.

ImageMarket research firm Parks Associates' study, "Electronic Gaming in the Digital Home," indicates that women make up 59 percent of consumers who play mobile games.

Also according to the study, 61 percent of mobile gamers that play for 1-4 hours a month are women, and they comprise 58 percent of those that play for over four hours per month.

"Women are the foundation of the gaming market, and as an industry, we need to cater to their preferences," said John Barrett, director of research at Parks Associates. "This effort is key to future revenue growth because right now women generally spend little on gaming even though they like to play games and often have disposable income. The industry just needs to find a game they are willing to pay for."

And what are their preferences? Has anyone asked women? Or are we still using stereotypes to shape game design?

posted by Netwoman @ 7:19 PM